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Why have sales of hyaluronic acid products increased by 94%?

Moisturise your skin

In their annual report on ‘How we shop, live and look’ John Lewis reported this year that sales of products with hyaluronic acid, were up 94%. They call it  ‘this year’s miracle ingredient’, so what exactly is hyaluronic acid? and why is it so popular? Well, it’s commonly known as ‘the fountain of youth’ so…

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